Changes in the course offer Master (I)BW

In the Master's degree programme in Business Administration and in the Master's degree programme in International Business Administration, there will be a changed course offer from the winter semester 2022/23. The corresponding equivalence regulation will be published soon. 

Below you will find the preliminary changes. Please note the offer in U:Find and contact the SSC if you have problems with the registration. 

Minor E-Business

Minor & Major: Marketing und Internationales Marketing

Äquivalenzen Minor E-Business

Compulsory courses according to the curriculumECTS2 of the following 3 courses from "Fundamentals of E-Services" totalling 12 ECTS must be completed:ECTS

KU Einführung ins Electronic Business

UE Case Studies of E-Business and e-Logistics

SE Neuere Entwicklungen im -Business und E-Logistics

each 4 ECTS

Fundamentals of e-Services

- KU Advanced Business Analytics 

and/or

-  UK Statistical Learning & Analytics 

and/or

VU Visualisation & Visual Data Analytics 

each 6 ECTS

 

                                                                                      

Elective courses according to curriculumECTS8 ECTS of the following courses must be completed, whereby the seminar (4 ECTS) must be completed in any case.ECTS

UE Applications of E-Business and E-Logistics

UE Collaboration and E-Business

KU E-Services

KU Service Science

each 4 ECTS

 

  SE Advances in E-Services

and

  KU Special Topics in E-Services

or

 KU Applied Topics in E-Services

! Attention: In WS2022 Special Topics and Applied Topics in E-Services are not yet offered, you can take one of the courses announced in the U:Find instead.

each 4 ECT

Äquivalenzen Major/Minor Marketing und International Marketing

Marketing und International Marketing I (20 ECTS)

Courses according to curriculumECTSCourse to be taken as a substitute ECTS

KU Marktforschung 1

oder

KU International Marketing Research 1

 

4

KU Building Blocks of Marketing 1: Marketing Research4
KU Konsumentenverhalten4UK Building Blocks of Marketing 2: Consumer Behavior4

Compulsory Elective Courses:

KU International Marketing Management 1


KU Marketing Kommunikation1


KU International Marketing Simulation

UE Shopper Marketing

UE Marketing Dramaturgie A

UE Marketing Dramaturgie B

 

 

each 4 ECTS

 

 

Choice of a total of 12 ECTS, according to availability, between courses on "Special Topics in Marketing" or on "Applied Topics in Marketing". 

 

Course 1 must always be completed before course 2!

12

Marketing und International Marketing II (20 ECTS)

Courses according to curriculumECTSCourse to be taken as a substitute ECTS

KU Data Analysis for Marketing Decisions

VO Foundations of Marketing: Data Analysis for Marketing Decisions4

SE Marketing 

or

SE International Marketing

4SE Marketing Seminar4

Compulsory Elective courses:

KU Marktforschung 2 / KU International Marketing Research 2


KU International Marketing Management 2


KU Marketing Kommunikation 2

KU Topics in International Marketing

 

je 4 ECTS

Choice of a total of 12 ECTS, according to availability, between courses on "Special Topics in Marketing" or on "Applied Topics in Marketing" - insofar as they have not yet been completed

Course 1 must always be completed before course 2!

12