Research areas
Human behavior and the economy
Human behaviour in economic decision-making is at the core of this research area. To be able to make predictions using business and economic models, it is necessary to make assumptions about human behaviour. In experimental economics, these assumptions and models are put to the test.
This interplay between theoretical and experimental approaches allows for a more realistic model regarding human decision-making. The results of research conducted on this topic today provide the foundation for its application in nearly all disciplines at our Faculty, ranging from the analysis of economic and regulation policies and behavioural finance to solving business issues, e.g. in marketing, strategy, organisation, personnel and economic sociology.
Experts
Below you will find experts from the faculty whose research focus lies in this area:
- Auer-Zotlöterer, Katharina (CMI, HBE; Marketing)
- Cunat, Alejandro (CMI, HBE; Development Economics)
- Diamantopoulos, Adamantios (CMI, HBE; Marketing)
- Eisend, Martin (HBE; Marketing)
- Fabel, Oliver (CSP, HBE; Human Resource Management)
- Fuchs, Christoph (HBE; Marketing)
- Gutjahr, Walter (HBE, DSA; Production and Logistics)
- Hohenwarter-Mayr, Daniela (CMI, HBE; Tax Law)
- Kittel, Bernhard (CMI, HBE, Economic Sociology)
- Kocher, Martin (CMI, HBE; Behavioral Economics)
- Müller, Wieland (CMI, HBE; Microeconomics)
- Plakoyiannaki, Emmanuella (CMI, HBE; International Business)
- Podczeck, Konrad (CMI, HBE; Microeconomics)
- Reisinger, Heribert (CMI, HBE; Marketing)
- Schlag, Karl (CMI, HBE; Microeconomics)
- Schmidt-Dengler, Philipp (CMI, HBE; Microeconomics)
- Tyran, Jean-Robert (CMI, HBE; Financial Science)
- Wagner, Udo (CMI, HBE; Marketing)
- Zulehner, Christine (CMI, HBE; Economic Policy)