|What:||5th French-Austrian-German Workshop on Consumer Behavior|
|When:||29. to 31. March 2017|
|Where:||Faculty of Business, Economics and Statistics|
Understanding consumer behavior as well as understanding consumer research traditions requires understanding the respective contexts. For consumer research, paradigms and schools of thought are an important foundation of the worldviews shared by different groups of researchers. Such schools can cross-fertilize themselves—however, only on condition that they are able to create a context in which researchers can meet and exchange their ideas about consumer behavior and consumer research. Francophone and German speaking countries formerly had rather different research traditions: For a long time, the language barrier inhibited the free flow of ideas between German and French groups of researchers as their scientific results were exclusively published in mother tongue journals. With this fifth edition of the French-Austrian-German workshop we intend to provide a platform for a fruitful scientific exchange and networking between francophone and German speaking researchers. We further invite researchers from all around the world who are interested in consumers and the context of their behavior.